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How we made
158%
as much purchases
33%
The share of advertising costs
for one of the biggest tour booking services in Russia
Collaboration period: 2 months
(about client)
30k
daily users
80+
countries
1
million tours
Onlinetours – one of hugest services in Russia, helping users to find and compare dozens hotels, countries and tours for best vacation. Smart and usabilityable website and mobile app help to find hotels and facilities in best offers. The service department promptly solves all your questions about the purchased tour. More than 200 members of support help consumers to make a chois and have a good trip.
The service has founded in 2012 is one of the most popular travel marketplace in local market. Brunches across the country are making process of getting visa easygoing and comfortable for consumers.
Goals
of collaboration
of collaboration
Reduce CPO from Google Ads
Get unique users from Apple Search ADS
Mobile app promotion with specific KPI
TARGET REGIONS
(GEO)
Moscow
St. Peterburg
Kazan
Vologda
Samara
Russia
The way we’ve collaborated
(website)
July 2021 our team has started management of 90 search ads campaigns with 350k+ keywords with limited CPA
Due to month of bidding optimization and smart traffic segmentation we’ve reduced advertising budget and increased revenue at 58% from Google ads
The way we’ve collaborated
(mobile app ads)
We created key performance metrics for mobile app (CPC, CPA)
We divided mobile advertising aim – new users from app store
*CPI - key metric which app advertisers pay each time a user installs their app from their ad
Website
(GA)
Share of advertising in revenue
Summary
We have made CPO twice less for 3 month
145%
62%
36%
57%
33%
Client Review
(testimonial)
I’ve been working with Adcrush team for over 2 years now. These guys handle all of our performance marketing activities aimed at attracting new customers and retaining old ones. I’m pleased with the results. Based on our work together, I can highlight the following positive aspects:
They deeply immerse themselves in our product, understand its specifics well, and find interesting insights and effective messages on their own.
Excellent knowledge of advertising tools. After discussing an idea at a high level, they take care of launching and optimizing everything themselves.
They are good at analyzing effectiveness and are comfortable with numbers. As a result, we efficiently allocate our budget.
We’re currently continuing our work together and expanding our collaboration.
They deeply immerse themselves in our product, understand its specifics well, and find interesting insights and effective messages on their own.
Excellent knowledge of advertising tools. After discussing an idea at a high level, they take care of launching and optimizing everything themselves.
They are good at analyzing effectiveness and are comfortable with numbers. As a result, we efficiently allocate our budget.
We’re currently continuing our work together and expanding our collaboration.
Konstantin Podbelkin
Co-founder onlinetours.ru