How we made
TWICE
more purchases
for 2 months feed optimisation and smart bidding
Collaboration period: 2 months
(about client)
100
purchases every day
15k
goods
3
Sebevdom.ru – Largest ecommerce shop of home appliances in Saint Peterburg. You can find best prices of electronic equipment and order in faster ways in Sebevdom.

Shop sells certified electronic from LG, Samsung, Libherr, Indesit, Beko, Hyundai and other popular brands.

Consumers can find all they needed for home, from TV’s to scales and kitchen appliances. Smart navigation and large assortment of online store makes users search comfortable and helps make right choice.
brunches in biggest cities
Goals
of collaboration
Create data driven smart bidding strategy, based of revenue
Increase numbers of purchases
Reduce cost per user
target regions
(GEO)
Moscow
St. Peterburg
Russia
The way we’ve collaborated
(process)
May 2022 our team has started creating advertising campaigns for 14k goods in Google Ads and Yandex Direct.
We optimized feed for Google Shopping and started data driven bidding, using CPOs for goods group.
Success
(results)
Twice much purchases after 2 months optimisation
ECOMMERCE Conversion rate +81%