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How we made
TWICE
as much enrolls
2176
unique calls
for biggest chain of medical clinics in Russia
Collaboration period: 2 months
(about client)
3000
doctors
10
brunches
7
cities
1000+
visitors daily
More than 1,5 million satisfied consumers had been treated in klinikabudzdorov.ru since 2005. Innovative laboratories, modern diagnostic equipments. High level experienced doctors and specialists help more than 1500 patients per day following to their individual requests of health.
Smart technologies allow to contain all medical indicators and treatments in one platform without leaving home. The wide choice of clinics allows to solve all problems with health in one place.
Goals
of collaboration
of collaboration
Increase the numbers of new clients
Reduce costs for acquiring single leads
Keep control the workload of doctors
All available cities
(GEO)
Moscow
St. Peterburg
Sochi
Kazan
Krasnodar
Ufa
Kamensk-Uralski
Russia
The way we’ve collaborated
(process)
Our team has started driving traffic with the CPC and CPL model in May 2020 when the whole sphere has been in crisis COVID19.
By working closely with the doctors and managers we’ve started more than 160 search and network campaigns for a month.
Success
(Process)
Automatized bidding strategy
Keeping high behavioural indicators
Data clustering algorithms
Keeping control CPC
A/B testing of ADS
Cost per lead
(CPL)
In some GEO, CPL higher than average
Summary
+50% users from Google Ads
-30% cost per lead from PPC
7% conversion rate to unique leads